diff --git a/src/export/markdown.rs b/src/export/markdown.rs
index d89aca3..d1c5438 100644
--- a/src/export/markdown.rs
+++ b/src/export/markdown.rs
@@ -1,6 +1,10 @@
 use super::Exporter;
 use crate::benchmark::benchmark_result::BenchmarkResult;
-use crate::benchmark::relative_speed::{self, BenchmarkResultWithRelativeSpeed};
+use crate::benchmark::relative_speed;
+use crate::export::markup::markup_results_unit;
+use crate::export::markup::markup_table_data;
+use crate::export::markup::markup_table_line;
+use crate::export::markup::MarkupType;
 use crate::output::format::format_duration_value;
 use crate::util::units::Unit;
 
@@ -11,78 +15,84 @@ pub struct MarkdownExporter {}
 
 impl Exporter for MarkdownExporter {
     fn serialize(&self, results: &[BenchmarkResult], unit: Option<Unit>) -> Result<Vec<u8>> {
-        let unit = if let Some(unit) = unit {
-            // Use the given unit for all entries.
-            unit
-        } else if let Some(first_result) = results.first() {
-            // Use the first BenchmarkResult entry to determine the unit for all entries.
-            format_duration_value(first_result.mean, None).1
-        } else {
-            // Default to `Second`.
-            Unit::Second
-        };
+        let unit = markup_results_unit(results, unit);
 
-        if let Some(annotated_results) = relative_speed::compute(results) {
-            let mut destination = start_table(unit);
-
-            for result in annotated_results {
-                add_table_row(&mut destination, &result, unit);
-            }
-
-            Ok(destination)
-        } else {
-            Err(anyhow!(
+        let entries = relative_speed::compute(results);
+        if entries.is_none() {
+            return Err(anyhow!(
                 "Relative speed comparison is not available for Markdown export."
-            ))
+            ));
         }
+
+        // prepare table header strings
+        let notation = format!("[{}]", unit.short_name());
+        let mut data: Vec<Vec<_>> = vec![vec![
+            format!("Command"),
+            format!("Mean {}", notation),
+            format!("Min {}", notation),
+            format!("Max {}", notation),
+            format!("Relative"),
+        ]];
+
+        for entry in entries.unwrap() {
+            let measurement = &entry.result;
+            // prepare data row strings
+            let cmd_str = measurement.command.replace("|", "\\|");
+            let mean_str = format_duration_value(measurement.mean, Some(unit)).0;
+            let stddev_str = if let Some(stddev) = measurement.stddev {
+                format!(" ± {}", format_duration_value(stddev, Some(unit)).0)
+            } else {
+                "".into()
+            };
+            let min_str = format_duration_value(measurement.min, Some(unit)).0;
+            let max_str = format_duration_value(measurement.max, Some(unit)).0;
+            let rel_str = format!("{:.2}", entry.relative_speed);
+            let rel_stddev_str = if entry.is_fastest {
+                "".into()
+            } else if let Some(stddev) = entry.relative_speed_stddev {
+                format!(" ± {:.2}", stddev)
+            } else {
+                "".into()
+            };
+            // prepare table row entries
+            data.push(vec![
+                format!("`{}`", cmd_str),
+                format!("{}{}", mean_str, stddev_str),
+                format!("{}", min_str),
+                format!("{}", max_str),
+                format!("{}{}", rel_str, rel_stddev_str),
+            ])
+        }
+
+        let head: &Vec<String> = data.first().unwrap();
+        let tail: &[Vec<String>] = &data[1..];
+        let kind = MarkupType::Markdown;
+
+        // emit header
+        let mut table = markup_table_data(&kind, head);
+
+        // emit horizontal line
+        table.push_str(&markup_table_line(&kind, head.len()));
+
+        // emit data rows
+        for row in tail {
+            table.push_str(&markup_table_data(&kind, row))
+        }
+
+        Ok(table.as_bytes().to_vec())
     }
 }
 
-fn table_header(unit_short_name: String) -> String {
+/// Test helper function to create unit-based header and horizontal line
+/// independently from the markup functionality.
+#[cfg(test)]
+fn test_table_header(unit_short_name: String) -> String {
     format!(
         "| Command | Mean [{unit}] | Min [{unit}] | Max [{unit}] | Relative |\n|:---|---:|---:|---:|---:|\n",
         unit = unit_short_name
     )
 }
 
-fn start_table(unit: Unit) -> Vec<u8> {
-    table_header(unit.short_name()).bytes().collect()
-}
-
-fn add_table_row(dest: &mut Vec<u8>, entry: &BenchmarkResultWithRelativeSpeed, unit: Unit) {
-    let result = &entry.result;
-    let mean_str = format_duration_value(result.mean, Some(unit)).0;
-    let stddev_str = if let Some(stddev) = result.stddev {
-        format!(" ± {}", format_duration_value(stddev, Some(unit)).0)
-    } else {
-        "".into()
-    };
-    let min_str = format_duration_value(result.min, Some(unit)).0;
-    let max_str = format_duration_value(result.max, Some(unit)).0;
-    let rel_str = format!("{:.2}", entry.relative_speed);
-    let rel_stddev_str = if entry.is_fastest {
-        "".into()
-    } else if let Some(stddev) = entry.relative_speed_stddev {
-        format!(" ± {:.2}", stddev)
-    } else {
-        "".into()
-    };
-
-    dest.extend(
-        format!(
-            "| `{command}` | {mean}{stddev} | {min} | {max} | {rel}{rel_stddev} |\n",
-            command = result.command.replace("|", "\\|"),
-            mean = mean_str,
-            stddev = stddev_str,
-            min = min_str,
-            max = max_str,
-            rel = rel_str,
-            rel_stddev = rel_stddev_str,
-        )
-        .as_bytes(),
-    );
-}
-
 /// Ensure the markdown output includes the table header and the multiple
 /// benchmark results as a table. The list of actual times is not included
 /// in the output.
@@ -130,7 +140,7 @@ fn test_markdown_format_ms() {
 | `sleep 0.1` | 105.7 ± 1.6 | 102.3 | 108.0 | 1.00 |
 | `sleep 2` | 2005.0 ± 2.0 | 2002.0 | 2008.0 | 18.97 ± 0.29 |
 ",
-        table_header("ms".to_string())
+        test_table_header("ms".to_string())
     );
 
     assert_eq!(formatted_expected, formatted);
@@ -179,7 +189,7 @@ fn test_markdown_format_s() {
 | `sleep 2` | 2.005 ± 0.002 | 2.002 | 2.008 | 18.97 ± 0.29 |
 | `sleep 0.1` | 0.106 ± 0.002 | 0.102 | 0.108 | 1.00 |
 ",
-        table_header("s".to_string())
+        test_table_header("s".to_string())
     );
 
     assert_eq!(formatted_expected, formatted);
@@ -232,7 +242,7 @@ fn test_markdown_format_time_unit_s() {
 | `sleep 0.1` | 0.106 ± 0.002 | 0.102 | 0.108 | 1.00 |
 | `sleep 2` | 2.005 ± 0.002 | 2.002 | 2.008 | 18.97 ± 0.29 |
 ",
-        table_header("s".to_string())
+        test_table_header("s".to_string())
     );
 
     assert_eq!(formatted_expected, formatted);
@@ -286,7 +296,7 @@ fn test_markdown_format_time_unit_ms() {
 | `sleep 2` | 2005.0 ± 2.0 | 2002.0 | 2008.0 | 18.97 ± 0.29 |
 | `sleep 0.1` | 105.7 ± 1.6 | 102.3 | 108.0 | 1.00 |
 ",
-        table_header("ms".to_string())
+        test_table_header("ms".to_string())
     );
 
     assert_eq!(formatted_expected, formatted);
diff --git a/src/export/markup.rs b/src/export/markup.rs
new file mode 100644
index 0000000..d8df297
--- /dev/null
+++ b/src/export/markup.rs
@@ -0,0 +1,230 @@
+use crate::benchmark::benchmark_result::BenchmarkResult;
+use crate::output::format::format_duration_value;
+use crate::util::units::Unit;
+
+#[derive(Clone)]
+pub enum MarkupType {
+    /// Markdown table
+    Markdown,
+}
+
+pub fn markup_table_data(kind: &MarkupType, data: &Vec<String>) -> String {
+    return match kind {
+        MarkupType::Markdown => format!("| {} |\n", data.join(" | ")),
+    };
+}
+
+pub fn markup_table_line(kind: &MarkupType, size: usize) -> String {
+    return match kind {
+        MarkupType::Markdown => format!("|:---|{}\n", "---:|".repeat(size - 1)),
+    };
+}
+
+pub fn markup_results_unit(results: &[BenchmarkResult], unit: Option<Unit>) -> Unit {
+    return if let Some(unit) = unit {
+        // Use the given unit for all entries.
+        unit
+    } else if let Some(first_result) = results.first() {
+        // Use the first BenchmarkResult entry to determine the unit for all entries.
+        format_duration_value(first_result.mean, None).1
+    } else {
+        // Default to `Second`.
+        Unit::Second
+    };
+}
+
+/// Check Markdown-based data row formatting
+#[test]
+fn test_markup_table_data_markdown() {
+    let kind = MarkupType::Markdown;
+    let data: Vec<_> = vec!["a", "b", "c"].into_iter().map(String::from).collect();
+
+    let markup_actual = markup_table_data(&kind, &data);
+    let markup_expected = format!("| a | b | c |\n");
+
+    assert_eq!(markup_expected, markup_actual);
+}
+
+/// Check Markdown-based horizontal line formatting
+#[test]
+fn test_markup_table_line_markdown() {
+    let kind = MarkupType::Markdown;
+    let size = 5;
+
+    let markup_actual = markup_table_line(&kind, size);
+    let markup_expected = format!("|:---|---:|---:|---:|---:|\n");
+
+    assert_eq!(markup_expected, markup_actual);
+}
+
+/// Check unit resolving for timing results and given unit 's'
+#[test]
+fn test_markup_table_results_unit_given_s() {
+    use std::collections::BTreeMap;
+    let results = vec![
+        BenchmarkResult {
+            command: String::from("sleep 2"),
+            mean: 2.0050,
+            stddev: Some(0.0020),
+            median: 2.0050,
+            user: 0.0009,
+            system: 0.0012,
+            min: 2.0020,
+            max: 2.0080,
+            times: Some(vec![2.0, 2.0, 2.0]),
+            exit_codes: vec![Some(0), Some(0), Some(0)],
+            parameters: BTreeMap::new(),
+        },
+        BenchmarkResult {
+            command: String::from("sleep 0.1"),
+            mean: 0.1057,
+            stddev: Some(0.0016),
+            median: 0.1057,
+            user: 0.0009,
+            system: 0.0011,
+            min: 0.1023,
+            max: 0.1080,
+            times: Some(vec![0.1, 0.1, 0.1]),
+            exit_codes: vec![Some(0), Some(0), Some(0)],
+            parameters: BTreeMap::new(),
+        },
+    ];
+    let unit = Some(Unit::Second);
+
+    let markup_actual = markup_results_unit(&results, unit);
+    let markup_expected = Unit::Second;
+
+    assert_eq!(markup_expected, markup_actual);
+}
+
+/// Check unit resolving for timing results and given unit 'ms'
+#[test]
+fn test_markup_table_results_unit_given_ms() {
+    use std::collections::BTreeMap;
+    let results = vec![
+        BenchmarkResult {
+            command: String::from("sleep 2"),
+            mean: 2.0050,
+            stddev: Some(0.0020),
+            median: 2.0050,
+            user: 0.0009,
+            system: 0.0012,
+            min: 2.0020,
+            max: 2.0080,
+            times: Some(vec![2.0, 2.0, 2.0]),
+            exit_codes: vec![Some(0), Some(0), Some(0)],
+            parameters: BTreeMap::new(),
+        },
+        BenchmarkResult {
+            command: String::from("sleep 0.1"),
+            mean: 0.1057,
+            stddev: Some(0.0016),
+            median: 0.1057,
+            user: 0.0009,
+            system: 0.0011,
+            min: 0.1023,
+            max: 0.1080,
+            times: Some(vec![0.1, 0.1, 0.1]),
+            exit_codes: vec![Some(0), Some(0), Some(0)],
+            parameters: BTreeMap::new(),
+        },
+    ];
+    let unit = Some(Unit::MilliSecond);
+
+    let markup_actual = markup_results_unit(&results, unit);
+    let markup_expected = Unit::MilliSecond;
+
+    assert_eq!(markup_expected, markup_actual);
+}
+
+/// Check unit resolving for timing results using the first result entry as 's'
+#[test]
+fn test_markup_table_results_unit_first_s() {
+    use std::collections::BTreeMap;
+    let results = vec![
+        BenchmarkResult {
+            command: String::from("sleep 2"),
+            mean: 2.0050,
+            stddev: Some(0.0020),
+            median: 2.0050,
+            user: 0.0009,
+            system: 0.0012,
+            min: 2.0020,
+            max: 2.0080,
+            times: Some(vec![2.0, 2.0, 2.0]),
+            exit_codes: vec![Some(0), Some(0), Some(0)],
+            parameters: BTreeMap::new(),
+        },
+        BenchmarkResult {
+            command: String::from("sleep 0.1"),
+            mean: 0.1057,
+            stddev: Some(0.0016),
+            median: 0.1057,
+            user: 0.0009,
+            system: 0.0011,
+            min: 0.1023,
+            max: 0.1080,
+            times: Some(vec![0.1, 0.1, 0.1]),
+            exit_codes: vec![Some(0), Some(0), Some(0)],
+            parameters: BTreeMap::new(),
+        },
+    ];
+    let unit = None;
+
+    let markup_actual = markup_results_unit(&results, unit);
+    let markup_expected = Unit::Second;
+
+    assert_eq!(markup_expected, markup_actual);
+}
+
+/// Check unit resolving for timing results using the first result entry as 'ms'
+#[test]
+fn test_markup_table_results_unit_first_ms() {
+    use std::collections::BTreeMap;
+    let results = vec![
+        BenchmarkResult {
+            command: String::from("sleep 0.1"),
+            mean: 0.1057,
+            stddev: Some(0.0016),
+            median: 0.1057,
+            user: 0.0009,
+            system: 0.0011,
+            min: 0.1023,
+            max: 0.1080,
+            times: Some(vec![0.1, 0.1, 0.1]),
+            exit_codes: vec![Some(0), Some(0), Some(0)],
+            parameters: BTreeMap::new(),
+        },
+        BenchmarkResult {
+            command: String::from("sleep 2"),
+            mean: 2.0050,
+            stddev: Some(0.0020),
+            median: 2.0050,
+            user: 0.0009,
+            system: 0.0012,
+            min: 2.0020,
+            max: 2.0080,
+            times: Some(vec![2.0, 2.0, 2.0]),
+            exit_codes: vec![Some(0), Some(0), Some(0)],
+            parameters: BTreeMap::new(),
+        },
+    ];
+    let unit = None;
+
+    let markup_actual = markup_results_unit(&results, unit);
+    let markup_expected = Unit::MilliSecond;
+
+    assert_eq!(markup_expected, markup_actual);
+}
+
+/// Check unit resolving for not timing results and no given unit defaulting to 's'
+#[test]
+fn test_markup_table_results_unit_default_s() {
+    let results: Vec<BenchmarkResult> = vec![];
+    let unit = None;
+
+    let markup_actual = markup_results_unit(&results, unit);
+    let markup_expected = Unit::Second;
+
+    assert_eq!(markup_expected, markup_actual);
+}
diff --git a/src/export/mod.rs b/src/export/mod.rs
index aa5f0a2..bdd5d3c 100644
--- a/src/export/mod.rs
+++ b/src/export/mod.rs
@@ -5,6 +5,7 @@ mod asciidoc;
 mod csv;
 mod json;
 mod markdown;
+mod markup;
 
 use self::asciidoc::AsciidocExporter;
 use self::csv::CsvExporter;